How soon after the pages go live do we see results?+
Once exhibitor and topic pages go live, AI search such as ChatGPT and Gemini reads them the same day; how soon search engines index them depends on each platform. Pages start accumulating the day the exhibitor list is published and do not stop when the show closes. You sell three days of floor time; buyers can find those exhibitors for twelve months.
Our exhibitor data is already in the directory on our website. Can AI not read it?+
It depends where it lives. If exhibitor information exists only in a printed directory and a login-gated system, the AI cannot read it, and when a buyer asks ChatGPT who supplies a given class of equipment, your exhibitors will not be on that shortlist. This is settled before the show opens, and nobody sends you a notice. After rollout, your exhibitors sit where the AI can read them.
Do exhibitors have to do anything themselves?+
They do not. Exhibitors do not have to do their own search optimization, change their own website, or submit extra files. Organizers provide the exhibitor list and existing materials, and name an IT and a marketing contact. We generate and maintain the pages, in four languages at once, and nothing is added to the exhibitor's workload.
How do we know these numbers are trustworthy and not inflated?+
Every figure we give you is a server-side record, one row per event, with no sampled estimate. Our own visits are already removed from the numbers, because selling an organizer an inflated figure is worse than giving them none. The show total and a single exhibitor are two views of the same data, so you can break it down exhibitor by exhibitor and drill into who read them, who came, and what they asked.
What does this do for the renewal conversation?+
You get one more table at the renewal conversation. It breaks down per exhibitor: how many times AI read this company, how many people arrived from search, who read them, who came, what they asked. Harder than footfall, because it names names. An exhibitor sees their own name against their own numbers, and the rebooking decision has something to compare against.
Can organizers of other shows see our numbers?+
They cannot. Only you can see your show, which is one of the three guarantees behind this table; the other two are that our own visits are already removed from the numbers, and that everything breaks down per exhibitor. We enable the organizer-facing view as part of rollout, so you do not have to apply for it separately or go asking anyone for the data.